I walked around David Jones on Friday evening after work – I just wanted to have a look at the summer stock – and feel in love with all the Thurley dresses.
Thurley, named after the Mum of founder Helen O’Connor, has an impressive academic history. She graduated from the Royal Melbourne Institute of Technology where she was awarded a scholarship to study at the Fashion Institute of Technology in New York.
Helen launched her label in Australia in 2005 which has steadily gained a high-profile. 2010 sees the launch of a retail rollout with two stores – one opening in Melbourne and one in Sydney.
Check out the lookbook. The dresses are just so girly and pretty with all the embellishments but also have a modern take.